How To Build a Dream Marketing Team (From Scratch)


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0:30 Well, you can build a team. Hey everyone, I’m Neil Patel, and today, I’m going to teach you how to build a marketing team. Now there are a few approaches that you can go with building a marketing team. The first approach is let’s say you have a lot of money; you can go and hire someone who’s done it for your competition. I kid you not, the best person to hire in marketing is someone who’s already done it for your competition, and they’ve proven themselves.

2:00 Not just being like, oh, I ran marketing at HubSpot or Moz or American Express. Find that person and say, what did you do specifically? What were you in charge of? What were the results from the stuff that you produced directly? If you were to work at my company, what would you do? Alright, show me some of the stuff you would do. In the interview process, don’t just ask them what they’ll do, but have them show you. If they say oh well, blog, alright, well if you’re going to blog, how are you going to blog? How are you going to find the writers? Are you going to write it? How are you going to promote the content?

4:30 Getting down to the nitty-gritty will tell you if that person was responsible for that company’s growth. And if they’re your competition, you don’t want to hire someone from them; you want to hire the person who was the person who produced most of the results. Because that way, it reduces your risk. The last thing you want to do is hire someone who is bad, wait six months, and be like, ah, we’re getting nowhere. So make sure you dig deep. Now when you’re entering that person, the last thing you need to do is ask them for reference checks. You can’t just ask them for reference checks for the last company or the current company that they’re working at; it’s your competition.

5:00 I’m shooting this here in Orange County, technically Los Angeles County, I’ll go to UCLA or USC, or try to find some interns, and you could try to pay them minimum wage. You could offer an unpaid internship, and you can get them to watch all of my videos or read my articles, or learn from Moz or Brian D. Have them create plan of everything that they should be doing to grow your traffic, and you’ll quickly learn that if they’re a good fit or if they’re a bad fit, but what I found is you want to hire people who can learn fast, you want to hire people who are self-sufficient, in other words, they’re independent, they can figure out things on their own, and you want to hire people who really want to stick with your company, right? And if you’re not sure that they’re going to stick with your company, look for cultural fits. And if they’re a cultural fit with you, they have the same beliefs, the values; they’re much more likely to continue from that internship program to a paid job with you.

5:30 I would start off with one person, whether you have a lot of money or no money, start with one person. Because if you have a lot of money, the person that you end up hiring, he’ll figure out how to build the rest of the team, and he’ll bring more people. If you don’t have a lot of money, stick with one intern, get them up and running, once they’re going, you can start generating more sales, more revenue, and then you can expand from there. So that’s it, if you’re unsure on how to hire a marketer, leave a comment below, I’ll give you some advice, I’ll help you. If you enjoyed this video, like, comment, share, tell other people about it, thank you for watching.

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Autor: Neil Patel